Gaya APA
Tukan, P. (2004).
Brand Stretch:Why 1 in 2 extensions fail and how to beat the odds .
Singapore:
John Wiley & Sons.
Gaya MLA
Tukan, P..
"Brand Stretch:Why 1 in 2 extensions fail and how to beat the odds".
Singapore:
John Wiley & Sons,
2004.
.